Tips for Exhibiting
Before The Show
- Research your audience
choose the shows that are most appropriate for your products and services - Set measurable objectives
objectives enable you to evaluate results - Buy enough space
calculate for visitors, staff, displays and equipment - Assign responsibilities
assign specific individuals for each exhibit task - Consider your message
target your exhibit to your particular customers needs and concerns - Plan pre-show promotion
call customers, send invitations, utilize your advertising and sales potential - Schedule the tasks
planning will help you get your exhibit to the show on time and within budget
At The Show
- Inform your staff
explain their objectives and their responsibilities in achieving them - Train your sales people
familiarity with equipment and literature and complete all forms daily - Set up your exhibit
check signage, test equipment, install telephone, etc. (if necessary) - Watch for VIP visits
alert sales people to possible VIP industry visitors - Provide news releases
shows attract news media, be sure your story is heard! - Look at other exhibits
note the unusual and fresh ideas, qualify the attending crowd - Monitor booth activity
be flexible. decide each day if change is necessary in schedules, etc. - Schedule staff meetings daily
give staff a chance to share experiences - Reward high achievers
recognize those who make your exhibit successful
After The Show
- Meet to evaluate
get feedback for the next show - Pack your exhibit carefully
protect your investment - Follow up leads
make phone calls and send thank you letters to customers and prospects - Gather information
track traffic, business cards, literature distributed, leads and sales - Evaluate your exhibit
record sales attributable to show participation up to a year
