Trade Show Marketing Tips

“If you fail to plan, you plan to fail.”

The most common reason trade show exhibitors don’t get their ROI from their investment in trade shows is that they lack a comprehensive game plan to give them the best chance for success. In fact, many don’t have a game plan at all – they simply wing it, hoping their brand, booth, new product, booth model or some other gimmick will get them the attention they (think they) rightly deserve.

Some even expect show managers to deliver traffic for them. After all, they paid for the booth space, it’s not THEIR job to attract buyers…is it?

If you’re in that camp, think about it like this – a trade show is in some ways like a day out on the lake fishing. The show promoter’s job is to make sure the lake is stocked with fish. The exhibitors job is to decide if he wants to fish from shore or on a boat, what tackle and bait to use, and who he wants to bring with him.

If you show up at the lake with no rod, no tackle and no bait, exactly how many fish would you expect to catch? Sure, you could rent a boat and equipment, but you’ll probably pay more for it than you would have elsewhere and likely not have the right equipment for the job.

Same goes for success at trade shows.

Some critical elements to consider when doing your trade show planning;

1. Establish measurable goals. Are you there to take sales orders? If so, how much? Generate business leads? How many? These questions will help you determine your booth design, marketing collateral, and staffing requirements.

2. Create a checklist. Include both items to bring with you, and action items that need to happen before, during and after the show. The list should be comprehensive enough that an outsider can come in and execute the plan if need be.

3. Develop a staffing plan. Determine how many people you need in the booth and whether you can use temporary help to offset the costs of travel. Have a schedule of assignments, including breaks, for each hour of the show.

4. Rehearse. If you’ve got a new booth display, set it up in your building BEFORE you get the the show floor. You may want to document to assembly if your display company hasn’t already done it for you. Place your literature, products, furniture and staff in the booth and make sure you have an appropriate layout. BE SURE TO TELL YOUR STAFF NOT TO SIT DOWN, CROSS THEIR ARMS, CHAT WITH EACH OTHER, or do anything else to dissuade potential customers from engaging with you.

5. Start early. Most trade show attendees plan their schedules well before the arrive on the show floor. That means that if you’re not on their list before they get there, you’ve got to compete with all the other exhibitors for their time and attention. Get the registration list from the show promoter and invite people to come see your new product in your booth. Don’t forget to invite your current customers as well.

6. Follow-through. As amazing as it sounds, most exhibitors never follow-up with the leads they get from trade shows. They get lost, tossed in a drawer, whatever the case may be…most attendees never hear back from them. Assign the task of making phone calls to your leads starting the day you return to the office and be sure to get a call report on each.

If you take these items into consideration when you do your trade show planning, you’ll be ahead of most of your competition.

Remember To Use A Professional To Create Your Trade Show Booth

Trade shows are a good marketing tool to show your business. If you have a smaller business and you feel this would be a great way to let other business owners and consumers learn about your business, you will want to make sure that you attend Trade Shows. They can be a great way to demonstrate your business and let people see exactly how they could benefit from using your products. Whether you have a service to offer or an item or items that you are marketing, a trade show could be a great way to allow others to see and learn about your business and what you are all about. A trade show can be very beneficial as it can bring in many potential customers.

If you think about how hard it would be to have that many customers come into your business at any given time and want to ask questions and see your business in action, it would be show exhibit But here they come, interested and asking questions. If you are smart, you will have someone trying to sell why they are talking and someone else more focused on answering questions and showing merchandise. Many people come to a trade show ready to do business. If you are ready for them, you will have a new customer.

One of the secrets of gaining an audience at your both is having the right trade show exhibit. There just isn’t enough time to see every booth in the time most people have set aside to be at the trade show or available to walk around other booths. If you have a booth that is appealing and has a way of drawing people in because of the bells and whistles installed, you might get a good audience. However, if you have a booth that is less than appealing, you may want to consider another option. Your trade show booth is crucial to the success of your trade show experience. If you want a great trade show booth, it’s best to have it made by a professional such as IGE Group.

They specialize in designing and creating Trade show booths. They are a professional design company that wants to have your business. They will create a booth for you that will be perfect for your business and for you budget. They will make sure that they will showcase your business in the way that will focus on the points that are important to you. They will also be very respectful of your budget. Don’t hesitate to call them. They will be able to bring you lots of business at your trade show booth. If people are immediately drawn to your booth, you will make out very well at the trade show.

Make sure that you consider the professionalism that IGE Group brings. They know the market and they know what it takes to market a business. They can turn your trade show booth into a captivating presentation. You will love the way that it looks!

Larger Trade Shows Can Be The Next Step In Your Company’s Success

If your company is going to put in the time and financial investment of making appearances at trade shows, it could be worth the investment of creating a custom trade show exhibit to give your company an extra push forward in it’s mission to gain more attention. Many trade shows are on the smaller scale and only provide or allow smaller stands that are only customizable by adding signs or banners. While these trade shows can be great for smaller companies or companies who are new to the trade show circuit, the larger trade shows have a whole different set of strengths that are more in line with the wants and desires or larger or more experienced companies.

The larger trade shows are usually more expensive to sign up but can also result in better exposure to some of the most important people in your industry. If your company is going to go ahead and pay the extra money and invest the extra time required for a presence at a larger trade show, you might as well go all out and not waste your money by signing up and then being shadowed by other companies. One good way to make sure your company can get enough attention at a larger trade show is to hire a professional trade show exhibit designer and builder.

Hiring a professional can help you get an insight into the best-designed and most successful trade show exhibits for any particular industry. These exhibits are usually quite large and flashy which is in most cases the best way to attract attention. The best part of hiring a professional trade show exhibit company is the creativity they can bring to the table. Everyone knows that being creative is a huge plus in most ventures but it is easier said than done to actually be creative and come up with a good idea.

Especially if your company does not have a great and creative marketing team, you can easily get the best results from a group of people who base their entire profession on being creative in the particular setting of trade show booths. By hiring a professional team your company is able to rely on the professionals and not take away any efforts of the people working within your company who already have their own projects to work on.

Custom trade show exhibits have a number of different options all of which are quite customizable to fit your specific needs. The exhibits can be made from any number of different materials and can incorporate hard wall panels to give the exhibit a feeling of having different rooms or areas. If you have a few different aspects of your company or different products you want to advertise having a number of different rooms can help organize all of the information you are trying to get across and make it easier to digest.

Other customizable options include interactive exhibits, which are always a popular option. Anything that will stand out from other exhibits will be the most effective way to gain the attention you are looking for from your trade show experience.